2025 Black Friday Health Shopping Guide

The independent health brands I trust for Christmas shopping

Consider this your curated 2025 Black Friday/Cyber Monday guide to brands built by founders in our corner of 𝕏/Substack — the ones who’ve consistently prioritized the advanced health practitioners.

Want to improve cardiovascular health?

Looking for pharmaceutical-grade oral BPC-157 from a trusted source?

Need clean electrolytes, quality protein bars, or nootropics?

There’s something for everyone here.

Our health community has evolved from a mere marketplace of ideas to a marketplace of both goods & ideas. And it’s your support that makes all of this possible and helps us grow our influence each day.

Here are the 29 brands to support this Christmas season.

Toku Flow

My current favorite cardiovascular health supplement → Toku Health’s Flow (Chocolate Flavored Powder) contains clinically proven doses of 10,800 FU nattokinase, 180 mcg Vit K2, & 3g organic oat bran designed to optimize blood flow, lipid biomarkers, & vascular vitality. Delicious when heated up as an evening hot chocolate.

CODE: PHYS20 (Up to 40% off)

CleanForm Nutrition

Ever since the CleanForm Nulla protein bars launched earlier this year, I haven’t traveled without them. They’ve successfully secured a spot as an S-tier protein bar. Macros are great. Ingredients are clean. Taste & flavor profile are delicious. Full breakdown on these in my review here.

CODE: PHYS10 (10% off)

Your Protocol Oral BPC-157

The peptide space is becoming one full of grifters & frauds, which is why it’s becoming increasingly important to find a reputable source. My trusted, go-to source for oral BPC-157 is Your Protocol. Certificate of analysis is front & center. The oral delivery format provides a non-injectable BPC-157 alternative for its regenerative properties.

CODE: PHYS10 (10% off)

Superpower

You’re not conducting true n = 1 researcher without knowing your own biomarkers. Superpower is leading the way when it comes to the decentralized health movement. A membership-based preventative health platform, Superpower gives you comprehensive annual blood testing of 100+ biomarkers (only $15/month for BTP audience). After ordering Superpower labs for the first time myself this year, I know I’ll be coming back in years to come. Superpower provides HSA/FSA-eligible advanced diagnostics that standard PCPs rarely order — including fasting insulin, ApoB, comprehensive lipid panels, sex hormone/androgen profiles, & inflammatory markers.

SALE: 10% off for BTP readers

Mirror Skin

Look around the copper peptide market and you’ll find more scams than authentic products. Here’s one you can actually trust. I’ve been using Mirror Skin as my only facial skincare product for the past year and the results have been phenomenal. So much so that I’ve recommended it to everyone close to me. As far as great gifts go for the ladies in your life…trust. The formula works at the cellular level to boost collagen, restore elasticity, & hydrate my skin.

SALE: 25% OFF

PreSleep

Over the last 4-5 yrs, we’ve witnessed the sleep supplement space become filled with a white label junk formula containing extremely underdosed levels of magnesium & other overhyped compounds like GABA. Fortunately, PreSleep is an efficaciously dosed product I’ve been purchasing the last 2+ years now (otherwise we wouldn’t be talking about it here): 500 mg Magnesium (from Magnesium Glycinate), 500 mg L-Theanine, & 3 g Glycine.

CODE: PHYS30 (30% off)

Kraut Krackers

Fermented vegetable crackers made with just 4 organic ingredients: red beets, purple cabbage, golden flax seeds, & pink Himalayan salt. No seed oils, preservatives, or artificial ingredients. They offer a tangy, fermented flavor profile with earthy sweetness → ideal for pairing with proteins, salsas, or as a standalone probiotic-rich snack. Full breakdown on these here.

CODE: EARLYACCESSBF (25% off)

Nootropics Depot

From Alpha GPC to NAC to Magnesium Acetyl Taurate, Nootropics Depot earned my trust as my go-to source for all supplements. Third-party testing & transparent certificate of analyses for every single batch. And this time of year, they’re offering their best deals on all products sitewide.

SALES:

Spend $75 → Save 10% with code GOODBUYFALL10

Spend $150 → Save 15% with code GOODBUYFALL15

Spend $300 → Save 20% with code GOODBUYFALL20

Bestqool

Hop on Amazon & you’ll see a lot of Alibaba junk dominating the red/IR light market. I’ve had my BQ60 for 2+ yrs now and couldn’t be happier with its durability & the results from the product. Bestqool manufactures clinical-grade red & near-infrared light therapy devices for home use → targeting pain relief, skin health, muscle recovery, sleep optimization, & inflammation reduction.

SALE: 15% OFF SITEWIDE

Health Lighting

It’s time to make the switch. One of the worst modern-day inventions we’ve normalized: LED lighting. Health Lighting manufactures Chromalux full spectrum light bulbs leveraging neodymium-doped glass technology to filter dulling wavelengths and amplify red, blue, and green values that replicate natural sunlight. My go-to incandescent bulbs eliminating LED flicker on the market today.

CODE: BF2025 (15% OFF)

Ramp Health

Ramp Health’s B4 is an alcohol alternative, nootropic powder formulated to reduce social anxiety & enhance cognitive performance during social situations → “liquid courage without the hangover.” The efficaciously-dosed formula targets GABA modulation, dopamine enhancement, & cortisol reduction without any stimulant jitters. I feel the effects kick in within 20-30 minutes and they last up to 5 hours. It’s become my go-to nootropic for both social gatherings, family events, & even heavy cognitive-load working sessions. Available in 4 different flavors: Sunny Tang, Purple Rizz, Tropical Bliss, & Citrus Smooth.

CODE: B4FRIDAY (35% OFF)

Spartan Fuel

The all-in-one intra-workout formula released late into 2025 combining nine essential amino acids (EAAs), electrolytes (sodium, potassium, magnesium), & mTOR activators for muscle protein synthesis during training. The formula includes a SEAA complex, vascularity-enhancing compounds for improved blood flow all without artificial sweeteners. Skin-splitting pumps. Sustained performance. Quicker recovery.

CODE: BLACK30

Ryker Clothing

At first I was a little skeptical how I’d like training in cotton shorts. These are by far the comfiest pair of shorts I own. Ryker manufactures performance activewear exclusively from natural fibers → organic cotton & merino wool. No microplastic shedding. No endocrine-disrupting chemical exposure. These will make wearing popular brand synthetic shorts feel like you’re donning a plastic bag around your waist. If there’s one pair you’re looking to test out: Apex Shorts with merino wool liner.

SALE: 25% OFF SITEWIDE

Oliva Dorado

My search for real extra virgin olive oil ended back in late 2024. Oliva Dorado sources 100% organic, early-harvest EVOO from a single family-owned estate in Zaragoza, Spain, where olives are cold-pressed within 3 hours of harvest to preserve polyphenol content and flavor integrity. You’ll be thankful you made the switch from the mass-produced store-bought brand & you’re going to taste the difference - guaranteed.

CODE: BLACKFRIDAY

LeanStix

Naturally fermented meat sticks made from 100% grass-fed & finished beef using a 4,000-year-old lacto-fermentation process that enhances digestibility and probiotic content. Each stick is 7g protein with only 1g carbs & zero added sugar. USDA organic, gluten-free, and paleo-friendly sticks containing no seed oils, synthetic dyes, or artificial additives. Since Lean Stix launched mid this year, I haven’t traveled without a few of the Sweet Heat sticks. As clean as on-the-go snacks get.

Intrachew

Organic pectin-based energy gummies formulated with 19g fast-digesting carbohydrates (maltose) & 250 mg electrolytes (magnesium, potassium, sodium, calcium). No GI distress. No sticky gels. All the energy & electrolytes to perform mid-session.

SALE: 35% OFF SITEWIDE

Pure Peptides

We’ve got more scams in the peptide marketplace than quality products. Each batch of a Pure Peptides product comes with a certificate of analysis (COA)…if for nothing else in this space, please never order any form of research chemical without one. Pure Peptides is a reliable source within the space.

CODE: BLACKFRIDAY20

Based Supplements

High-performance natural compounds including Himalayan shilajit resin, pine pollen, butea superba, black ginger, & Dead Sea magnesium. What I love most about the Based bros? Transparency. All products are third-party lab tested with publicly available Certificates of Analysis showing heavy metal compliance & ideal potency in their testing.

CODE: BF25

NOBS

X’s favorite toothpaste (& it isn’t even close). NOBS is a fluoride-free toothpaste developed with xylitol & 5% nano-hydroxyapatite for remineralization and enamel strengthening. The chewable tablets come in plastic-free glass jars without glycerin, sulfates, or carrageenan found in conventional pastes.

Maison du Coq

There’s a biological purpose as to why the sack is external to the body & these help preserve that function unlike the mainstream plastic undies manufacturers. Maison du Coq offers men’s underwear from bamboo viscose fabric (rayon) as a polyester-alternative for moisture-wicking and breathability without petroleum-based synthetics. Once you feel the cooling difference in comfort of Coq Classics, you’ll never go back to the synthetic slop you once knew.

Mangones

Single-ingredient dried mango sourced from regenerative farms in Africa using a low-temperature cloth-drying method eliminating the seed oil sprays commonly applied to commercial dehydrator trays. Pesticide-free. Zero-additive. No added sugar, preservatives, or inflammatory oils. Just a clean, anti-industrial snack challenging Big Food.

Revivo

An efficaciously formulated electrolyte hydration powder made with organic cane sugar, freeze-dried strawberries, Colima sea salt, potassium, magnesium, taurine, & myo-inositol.

Olympus Earthwear

Olympus Earthwear handcrafts barefoot-style footwear with embedded copper plates in buffalo leather soles enabling direct electron transfer from Earth’s surface to body. The Olympus Earthwear collection features zero-drop, wide toe-box construction combined with conductivity-tested grounding technology designed to reduce inflammation and counter chronic nnEMF exposure. I’ve got a pair of the GAIA grounding sandals myself & they’ve become my go-to summer footwear around the beach.

Farmer’s Honey

The realest source of raw, no-mess honey you’ll find. Farmer has now even extended past honey, offering soap (made w/ raw honey & high quality essential oils) and tallow balm (made with beeswax, raw honey, & grass-fed tallow).

Spike

Spike recently became my new “multivitamin”. It’s the ideal solution for restoring our ancestral mineral profile that’s been left depleted by modern agriculture. MB-0.1 delivers chelated forms of magnesium bisglycinate, zinc, selenium, & comprehensive trace minerals for maximum bioavailability. A clean formula sweetened only with glycine & stevia.

Turret Fitness

In the last decade, I’ve tried a least a dozen different shaker bottles. Same story within 6 months. Cracking. Leaking. Or stinking. I’ve had my Turret for almost 2 yrs at this point. No cracks. No leaks. And stink-free.

Goat’s SMOL Batch Jelly

Not your typical Smucker’s slop jam. These are handcrafted pepper jams combining fresh fruit with scotch bonnet peppers for a sweet-heat balance. I’ve been loving the pineapple for a salmon topping and the strawberry/blueberry jams on rice cakes as a pre-training fuel source.

Venture Vittles

Freeze-dried & nutrient-dense meals ideal for being on-the-go. I received my salmon bowl just in time for Thanksgiving travel and it makes the perfect convenient meal solution for trips when fresh at-home meals aren’t an option.

ENAK Seasonings

Tuscaloosa-based and featuring five seasoning blends you’re not getting anywhere else. A couple of our favorites: Four Pepper Blend & Ginger Coffee Rub. Proudly made here in the US.

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That’s a wrap for this week.

Few things to close out with:

1. Shill your own (or your favorite) based business below (i.e. what it is & why folks should be shopping there this Christmas season).

2. Support the bro businesses here & local businesses in your town. AND leave reviews!

3. Share this post to keep spreading the word about our side of the health space.

4. Like + restack for the Substack algo this week.

Thanks to all our bizzes for making our community what it is. And thanks to all of you for your support in our grassroots movement. Until next time.

Your friend,
Phys